Time Warner gets $300 million Google promotional credits
From Reuters, Time Warner has publicly acknowledged that it's getting $300 million in advertising credits as part of Google's deal to purchase a 5% stake in AOL.
AOL still has to participate in Google's AdWords auction system to show its ads, but now they get $300 million in free money. This should make it more expensive for existing Google advertisers, as they now have to compete with this "new money" in the system.
AOL still has to participate in Google's AdWords auction system to show its ads, but now they get $300 million in free money. This should make it more expensive for existing Google advertisers, as they now have to compete with this "new money" in the system.
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