Yahoo! Giving Up?

Some quotes from a Bloomberg article today...

``We don't think it's reasonable to assume we're going to gain a lot of share from Google,'' Chief Financial Officer Susan Decker said in an interview. ``It's not our goal to be No. 1 in Internet search. We would be very happy to maintain our marketshare.''

``It kind of makes you wonder about how serious they are about search,'' said Danny Sullivan, editor of London-based SearchEngineWatch.com, which tracks the search industry. ``It really ought to be their goal'' to be No. 1, he said. ``Whether it's realistic or not.''

``We have held our own and we should gain revenue share in the industry as we roll out these new initiatives,'' Decker said in the telephone interview after the company reported earnings last week. ``Our goal has been to hold our share and to be a leading, if not the leading, total marketing platform, which would include both brand and search.''